Intimidating sports culture is stopping many people from returning to gyms

Intimidating sports culture is stopping many people from returning to gyms

NEW YORK – An intimidating sports culture is discouraging countless people from exercising, leaving many feeling marginalized by the fitness industry, according to a new survey. Research carried out among 2,000 adults who do not exercise regularly reveals that 68% feel too self-conscious to set foot in a gym, believing they do not live up …

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Asics highlights intimidating exercise culture with new personal best

Asics highlights intimidating exercise culture with new personal best

The multimedia campaign is the latest collaboration between the sportswear brand and mental health charity Mind. Asics and Mind have joined forces for World Mental Health Day (10 October) to draw attention to performance-based exercise culture, after research revealed that this practice is turning people away from exercise and have a negative impact on your …

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